Starbucks Split Personality

Starbucks seems to be becoming a split personality: it seeks to serve the coffee drinker with a endless array of high fructose sugared drinks that cost a bunch of bucks while playing up its corporate social responsibility role: the one, its primary role, is becoming fake the other seeks reality.
How much do I matter? Can't Schultz afford to flavor my drinks with as wholesome a flavor as real sugar--the kind with its natural vitamins and minerals. He wants me to buy-off on his social concerns--are they as doctored with fakery as his drinks are becoming?
The star of Starbucks seems to want to flavor my life with his so-called commitment to real social issues facing both his company and the rest of us while, at the same time, laying in cheaper ingredients and more unhealthy stuff in what bring home his bacon. Maybe it's the bacon--put that in your stock and see if it floats: I want the real stuff, nothing, NOTHING, fake. Or you don't get me. That's a fair trade wouldn't you say?